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Benjamin Moore Fresh Start® Primers

Our complete line of premium primers ensures the best possible results by providing the proper foundation for every finish coat. Choose from specialty products that solve problems with stains, moisture damage, tannin bleeding and other common issues.

Benjamin Moore

When it comes to premium paints and stains for your home, Benjamin Moore has set the standard for excellence since 1883. With over 3,500 authentic colors and a product to match every need, Benjamin Moore’s superior performance earned them the highest scores in J.D. Power’s 2016 Paint Satisfaction Study.

Benjamin Moore
Fresh Start High-Hiding All Purpose Primer

Fresh Start High-Hiding All Purpose Primer (046)

  • Maximum hiding for interior surfaces

  • Excellent all-around stain blocker

  • Fast drying

  • Low VOC, low odor

  • Mildew resistant

  • Superior adhesion

  • Water cleanup

  • Interior/Exterior use

More Information Available at Benjamin Moore®
Natura® Zero-VOC Primer

Natura® Zero-VOC Primer (511)

A 100% acrylic zero-VOC interior latex primer that meets or exceeds the strictest environmental standards while delivering maximum performance. This primer dries quickly and hides surface imperfections.

  • Interior primer that's virtually odorless

  • Zero VOCs, even after tinting

  • Excellent hide

  • Quick drying - recoat in one hour

  • Interior use

More Information Available at Benjamin Moore®
Stix® Waterborne Bonding Primer

Stix® Waterborne Bonding Primer

Stix Waterborne Bonding Primer is a premium-quality, acrylic-urethane primer-sealer with unparalleled adhesion to the most challenging surfaces, including glossy tile, PVC, vinyl, plastic, glass, glazed block, glossy paint, pre-coated siding, fiberglass, and galvanized metals.

  • Bonds to hard-to-coat surfaces

  • Cures in temperatures as low as 35℉, (1.67℃)

  • Creates an extremely hard film

  • Excellent enamel holdout

  • Can be top coated with almost any product

  • Low odor

  • Interior/Exterior use

More Information Available at INSL-X
Ultra Spec Masony Int/Ext 100% Acrylic Sealer

Ultra Spec Masonry Int/Ext 100% Acrylic Sealer (608)

Designed to penetrate and seal the surface of new or previously painted masonry surfaces providing the proper foundation for subsequent finish coats. It can be applied to masonry with Ph levels as high as 13.

  • Reduces the porosity of masonry surfaces

  • Provides excellent surface adhesion

  • Tintable

  • High alkali resistance - up to pH 13

  • Interior/Exterior use

  • Recommended for application to new or previously painted masonry surfaces including tilt-up concrete construction, stucco surfaces and block construction.

More Information Available at Benjamin Moore®
Multi-Purpose Oil Based Primer

Multi-Purpose Oil Based Primer (024)

A premium quality alkyd primer that is a universal favorite when a quality undercoater, sealer and stain blocking primer is needed. It can be used over oil or latex paint and performs equally well under all Benjamin Moore architectural finish coats.

  • Excellent adhesion and sealing for interior surfaces

  • Excellent hide

  • Stain block

  • Minimal odor

  • Cleanup with Mineral Spirits

  • Interior/Exterior use

More Information Available at Benjamin Moore®
Enamel Underbody Primer

Enamel Underbody Primer (217)

An alkyd-based primer that's recommended for wood trim, doors, cabinets and other surfaces where an ultra-smooth top coat is desired. The superior adhesion qualities provide outstanding enamel holdout.

  • Interior primer with superior flow and leveling

  • Sand easily for a smooth finish

  • Outstanding enamel holdout

  • Interior use

More Information Available at Benjamin Moore®
B-I-N® Shellac-Base Prime

B-I-N® Shellac-Base Primer

Looking for a “silver bullet” primer that covers everything unwanted? Use the one contractors keep in their vans: Rust-Oleum® Zinsser® B-I-N® Primer. As the original, shellac-base primer-sealer, nothing is better at permanently blocking water stains, odors and wood knots.

  • Shellac-base primer-sealer

  • Greatest stain sealer

  • Seals knots and sap streaks

  • Seals pet, smoke and musty odors

  • Sticks to all surfaces without sanding

  • Lightning fast dry time - recoat in 45 minutes

  • Interior use & limited spot prime exterior use

More Information Available at Rustoleum
Exterior Wood Primer

Exterior Wood Primer (094)

A premium quality exterior alkyd primer that's perfect for new or previously coated wood, under light color stains and where cedar and redwood bleeding may be encountered.

  • Exterior alkyd primer with excellent adhesion

  • Seals uniformly for a smooth appearance prior to topcoat

  • Fast drying – same day recoat

  • Exterior only

More Information Available at Benjamin Moore®
Moorwhite Exterior Wood Primer

Moorwhite Exterior Wood Primer (100)

A premium quality exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly to enable maximum adhesion even on weathered surfaces.

  • Premium exterior primer with maximum adhesion

  • Slow drying

  • Mildew resistant

  • Excellent hiding and leveling properties

  • Exterior use only

More Information Available at Benjamin Moore®